Tapping Into the Dynamic World of Cutting Edge Retail Design - Part 1

When Angelo (President of Curro) granted me the opportunity to set up a blog for his company website, I was truly excited because I knew it would become a great vehicle to research and tap into emerging fixture and retail industry trends and communicate perspectives to current and future readers on the Curro Cabinets website.

Whether I am writing, or Angelo conveys his 29+ years of fixture expertise perspective, the message we will send through "Fixture Talk" is that Curro Cabinets is an "established" flexible fixture manufacturer in sync with the times. A company who understands current market channel realities while identifying future trends that can help businesses, just like yours, to save money, drive innovation, and manufacture attractive, quality fixture displays that "sell sell and sell" more product.

Easy enough message, and (to be fair) one that has probably been communicated by our competitors a thousand times before. But in our current 2.0 world (web 2.0, sales 2.0, marketing 2.0), just conveying the message is not good enough. We live in brave new times, and the internet allows creative, smart companies to communicate in fresh, new ways, not common to traditional approaches of conducting business.

Let me quickly explain why blogging is relevant in 2008 (and beyond), while outlining the Curro Cabinets communication strategy.

FAST FACTS: There are 57 million people in the U.S. now reading blogs. (In America, more people now read blogs then play golf in America). There are an estimated 12 million blogs in the U.S. (Source: http://www.blogworldexpo.com/)

Blogging is all about "driving a vibrant, personable, and genuine conversation". And if only 57 millon Americans are reading blogs in 2008, businesses like Curro who will be using blogging as a way to provide information and cutting edge perspectives, are way ahead of the times. In a world of instantaneous communication, the marketing possibilities of blogging in a highly competitive environment are endless. We are in the vanguard on this topic.

Further, great blogging is NOT about self promotion, but instead "sharing" ideas and new ways to look at things with our readers, while building a mutual dialogue that transcends the times. For our purposes, business blogging will be utilized to push the competitive envelope.

We're not seeking a huge blog following, but instead, to over time, build a loyal, targeted audience of progressive retailers who will appreciate the insightful value of Curro's blogging perspectives.

So how does all this relate to the title of today's blog post, "Tapping Into the Dynamic World of Cutting Edge Retail Design"? In part 2 of this blog topic (coming soon), Curro Cabinets is going to put the "power" of business blogging to work to demonstrate how a smaller fixture manufacturer out of Denver, CO, a company most of you have never even heard of, can be leaps and bounds ahead of our competition-where it matters the most.

Thanks for reading.

Scott