Curro Cabinets is now lifestreaming.
What is a lifestreaming?
It is a place where we can blog, post pictures, presentations, links and ideas. A bit cutting edge.
Please visit us at http://currocabinets.posterous.com
Wednesday, July 15, 2009
Friday, March 27, 2009
"Green Flags of Opportunity" - Article By DDI Magazine
Below is a link to an article called "Green flags of opportunity" by DDI Magazine.
Justin Doak, CEO of Bluebin Inc. writes a compelling piece with his insightful take on several points, including:
- Consumer motivation trend.
- Raising awareness on green building opportunities.
- What is really more expensive? Material costs, or the process of change itself?
- What might the retail store of the future be like?
- Looking at where there can be budget saving possibilities while going green.
Link here: Greentailing Article
Justin Doak, CEO of Bluebin Inc. writes a compelling piece with his insightful take on several points, including:
- Consumer motivation trend.
- Raising awareness on green building opportunities.
- What is really more expensive? Material costs, or the process of change itself?
- What might the retail store of the future be like?
- Looking at where there can be budget saving possibilities while going green.
Link here: Greentailing Article
Thursday, February 26, 2009
Noteworthy "GREEN" Article from Wood & Wood Products Magazine
Wood & Wood Products (Feb 2009): "Green Building Branches Out" Link Here: http://tinyurl.com/bptuch
Wednesday, January 7, 2009
Driving Fixture Innovation in 2009
Happy New Year--
In 2009, Curro Cabinets is positioned to inspire and drive retail industry and new market channel fixture design engineering and manufacturing innovation.
Getting off to a January start, we will be taking advantage of Web 2.0 marketing possibilities, to explore new ideas, build and nurture new relationships and develop exciting, fresh projects.
Currently, we are setting up and enchancing online profiles with the following Web 2.0 compatible websites:
Linkedin
Twitter
Facebook
Slideshare
Curro will be "progressively" reaching out to national and regional retailers who are actively interested in building a new kind of business connection, completely relevant with the times.
We welcome "big" and small fixture projects in 2009, and beyond.
More to come,
Scott
In 2009, Curro Cabinets is positioned to inspire and drive retail industry and new market channel fixture design engineering and manufacturing innovation.
Getting off to a January start, we will be taking advantage of Web 2.0 marketing possibilities, to explore new ideas, build and nurture new relationships and develop exciting, fresh projects.
Currently, we are setting up and enchancing online profiles with the following Web 2.0 compatible websites:
Slideshare
Curro will be "progressively" reaching out to national and regional retailers who are actively interested in building a new kind of business connection, completely relevant with the times.
We welcome "big" and small fixture projects in 2009, and beyond.
More to come,
Scott
Thursday, October 30, 2008
Building Dynamic New Partnerships for a Brave New World
I asked Angelo Curro (President of Curro Cabinets) for his blessing to write a blog post about how Curro Cabinets is tapping into the future. As to be expected, the future is a broad word, and any futuristic vision can go in so many directions.
Even while the economy is in a period of volatile uncertainty, Curro Cabinets is actively engaged in an aggressive business development initiative. We believe now is a great time to forge ahead and build dynamic new partnerships with companies who are confident about the future, and see this era as a time to drive innovation, and tap into new opportunities.
Our introductory marketing strategy is to build retail minded awareness both regionally and nationally, and since many companies know little about us, we want to briefly outline how Angelo is positioning his company, Curro Cabinets, to compete in an entirely new era, and new world of business.
With 27,500 s.f. of facility space, Curro Cabinets operates an efficient manufacturing facility, specializing in a combination of mass rollouts and building dynamic fixture programs designed to meet the needs of progressive, growth oriented companies. Obviously, we are a much smaller facility than companies who operate 100,000 s.f. of space or more. But as a smaller, flexible company, historically, our efficiencies and pricing are attractive, and competitive.
There are five components to the Curro Cabinet’s future development model, and all are evolving to meet the times. For today’s discussion, here is an overview of where we are going, with the caveat that there will be more to report on.
1.) The China Connection: No secret here, but China is now a major part of the global business system. In November 2008, Angelo will travel overseas to visit Hong Kong, and then head into mainland China. The objective for his trip is to step into the powerful China system, to begin to take advantage of efficiently sourcing fixture building materials that will further competitively position Curro to the forefront of U.S. fixture manufacturing industry; notably, in in terms of pricing, quality and innovation. At this time, we want to relay that what was once a 12 to 16 week turnaround to source product from China, back to the U.S., has now dropped to an average 6 to 8 week turnaround. We are now actively approaching both retailers and manufacturers to explore new partnerships. We are looking to price interesting projects while Angelo is overseas.
2.) Economy: Is the worst over, or is a prolonged economic downturn in the cards? Whatever the reality, Curro Cabinets is driven to provide our customers with a pricing structure they can feel good about. We want to build a national and regional reputation as a solid vendor, financially stable, with a firm foundation, ready to help our customers meet or save on their project budgets. Curro Cabinets is ready to do our part to encourage retail innovation by manufacturing quality fixtures, at a good cost, that drive sales, and stimulate business growth.
3.) New Media: Welcome to a brave new world, one where communication can now be more instantaneous and transparent then ever. In this world of Web 2.0, using the internet as a tool to communicate and market products and ideas, is driving a significant shift in how global companies are marketing and transferring information. Curro Cabinets is now on the front end of this 2.0 shift, utilizing a communication approach designed to provide ideas, insights and perspectives that our customers will find of value. Please watch our blog, website and communication outreach evolve into an educational, cutting-edge resource.
4.) Identifying Trends: Whether we’re in a slow or healthy economy, there are always rising trends to understand, nurture and capitalize on that will drive retail inspiration and sales. Discovering a trend is one thing, but riding the trend wave is another. There are several credible, rising trends we’ve tapped into that are poised to stretch from year 2008 and beyond. To be pro-active, Curro Cabinets will approach manufacturers and both national, and regional retailers with the intent to ignite a spark of inspiration that turns an intriguing concept into a actionable, profitable rollout program.
5.) Environmental Movement: We believe the environmental movement is here to stay. In early 2008, while the eco-green trend was all the rage, going into late 2008, the eco-green movement has taken a mainstream backseat to the election and economic downturn. However, we also believe when major events settle down, the environmental movement will pick up, and will likely be a major event of the 21st century, driving change both nationally and globally. Because of this, Curro Cabinets is moving into position to take advantage of green building materials, from a cost, quality and sourcing standpoint. While in China, Angelo will be investigating available environmental wood options, and we will report our findings upon Angelo’s return.
Thank you for reading, and please stay tuned for Part 2 of tapping into the dynamic world of cutting edge fixture design.
Best,
Scott
Even while the economy is in a period of volatile uncertainty, Curro Cabinets is actively engaged in an aggressive business development initiative. We believe now is a great time to forge ahead and build dynamic new partnerships with companies who are confident about the future, and see this era as a time to drive innovation, and tap into new opportunities.
Our introductory marketing strategy is to build retail minded awareness both regionally and nationally, and since many companies know little about us, we want to briefly outline how Angelo is positioning his company, Curro Cabinets, to compete in an entirely new era, and new world of business.
With 27,500 s.f. of facility space, Curro Cabinets operates an efficient manufacturing facility, specializing in a combination of mass rollouts and building dynamic fixture programs designed to meet the needs of progressive, growth oriented companies. Obviously, we are a much smaller facility than companies who operate 100,000 s.f. of space or more. But as a smaller, flexible company, historically, our efficiencies and pricing are attractive, and competitive.
There are five components to the Curro Cabinet’s future development model, and all are evolving to meet the times. For today’s discussion, here is an overview of where we are going, with the caveat that there will be more to report on.
1.) The China Connection: No secret here, but China is now a major part of the global business system. In November 2008, Angelo will travel overseas to visit Hong Kong, and then head into mainland China. The objective for his trip is to step into the powerful China system, to begin to take advantage of efficiently sourcing fixture building materials that will further competitively position Curro to the forefront of U.S. fixture manufacturing industry; notably, in in terms of pricing, quality and innovation. At this time, we want to relay that what was once a 12 to 16 week turnaround to source product from China, back to the U.S., has now dropped to an average 6 to 8 week turnaround. We are now actively approaching both retailers and manufacturers to explore new partnerships. We are looking to price interesting projects while Angelo is overseas.
2.) Economy: Is the worst over, or is a prolonged economic downturn in the cards? Whatever the reality, Curro Cabinets is driven to provide our customers with a pricing structure they can feel good about. We want to build a national and regional reputation as a solid vendor, financially stable, with a firm foundation, ready to help our customers meet or save on their project budgets. Curro Cabinets is ready to do our part to encourage retail innovation by manufacturing quality fixtures, at a good cost, that drive sales, and stimulate business growth.
3.) New Media: Welcome to a brave new world, one where communication can now be more instantaneous and transparent then ever. In this world of Web 2.0, using the internet as a tool to communicate and market products and ideas, is driving a significant shift in how global companies are marketing and transferring information. Curro Cabinets is now on the front end of this 2.0 shift, utilizing a communication approach designed to provide ideas, insights and perspectives that our customers will find of value. Please watch our blog, website and communication outreach evolve into an educational, cutting-edge resource.
4.) Identifying Trends: Whether we’re in a slow or healthy economy, there are always rising trends to understand, nurture and capitalize on that will drive retail inspiration and sales. Discovering a trend is one thing, but riding the trend wave is another. There are several credible, rising trends we’ve tapped into that are poised to stretch from year 2008 and beyond. To be pro-active, Curro Cabinets will approach manufacturers and both national, and regional retailers with the intent to ignite a spark of inspiration that turns an intriguing concept into a actionable, profitable rollout program.
5.) Environmental Movement: We believe the environmental movement is here to stay. In early 2008, while the eco-green trend was all the rage, going into late 2008, the eco-green movement has taken a mainstream backseat to the election and economic downturn. However, we also believe when major events settle down, the environmental movement will pick up, and will likely be a major event of the 21st century, driving change both nationally and globally. Because of this, Curro Cabinets is moving into position to take advantage of green building materials, from a cost, quality and sourcing standpoint. While in China, Angelo will be investigating available environmental wood options, and we will report our findings upon Angelo’s return.
Thank you for reading, and please stay tuned for Part 2 of tapping into the dynamic world of cutting edge fixture design.
Best,
Scott
Monday, September 22, 2008
Tapping Into the Dynamic World of Cutting Edge Retail Design - Part 1
When Angelo (President of Curro) granted me the opportunity to set up a blog for his company website, I was truly excited because I knew it would become a great vehicle to research and tap into emerging fixture and retail industry trends and communicate perspectives to current and future readers on the Curro Cabinets website.
Whether I am writing, or Angelo conveys his 29+ years of fixture expertise perspective, the message we will send through "Fixture Talk" is that Curro Cabinets is an "established" flexible fixture manufacturer in sync with the times. A company who understands current market channel realities while identifying future trends that can help businesses, just like yours, to save money, drive innovation, and manufacture attractive, quality fixture displays that "sell sell and sell" more product.
Easy enough message, and (to be fair) one that has probably been communicated by our competitors a thousand times before. But in our current 2.0 world (web 2.0, sales 2.0, marketing 2.0), just conveying the message is not good enough. We live in brave new times, and the internet allows creative, smart companies to communicate in fresh, new ways, not common to traditional approaches of conducting business.
Let me quickly explain why blogging is relevant in 2008 (and beyond), while outlining the Curro Cabinets communication strategy.
FAST FACTS: There are 57 million people in the U.S. now reading blogs. (In America, more people now read blogs then play golf in America). There are an estimated 12 million blogs in the U.S. (Source: http://www.blogworldexpo.com/)
Blogging is all about "driving a vibrant, personable, and genuine conversation". And if only 57 millon Americans are reading blogs in 2008, businesses like Curro who will be using blogging as a way to provide information and cutting edge perspectives, are way ahead of the times. In a world of instantaneous communication, the marketing possibilities of blogging in a highly competitive environment are endless. We are in the vanguard on this topic.
Further, great blogging is NOT about self promotion, but instead "sharing" ideas and new ways to look at things with our readers, while building a mutual dialogue that transcends the times. For our purposes, business blogging will be utilized to push the competitive envelope.
We're not seeking a huge blog following, but instead, to over time, build a loyal, targeted audience of progressive retailers who will appreciate the insightful value of Curro's blogging perspectives.
So how does all this relate to the title of today's blog post, "Tapping Into the Dynamic World of Cutting Edge Retail Design"? In part 2 of this blog topic (coming soon), Curro Cabinets is going to put the "power" of business blogging to work to demonstrate how a smaller fixture manufacturer out of Denver, CO, a company most of you have never even heard of, can be leaps and bounds ahead of our competition-where it matters the most.
Thanks for reading.
Scott
Whether I am writing, or Angelo conveys his 29+ years of fixture expertise perspective, the message we will send through "Fixture Talk" is that Curro Cabinets is an "established" flexible fixture manufacturer in sync with the times. A company who understands current market channel realities while identifying future trends that can help businesses, just like yours, to save money, drive innovation, and manufacture attractive, quality fixture displays that "sell sell and sell" more product.
Easy enough message, and (to be fair) one that has probably been communicated by our competitors a thousand times before. But in our current 2.0 world (web 2.0, sales 2.0, marketing 2.0), just conveying the message is not good enough. We live in brave new times, and the internet allows creative, smart companies to communicate in fresh, new ways, not common to traditional approaches of conducting business.
Let me quickly explain why blogging is relevant in 2008 (and beyond), while outlining the Curro Cabinets communication strategy.
FAST FACTS: There are 57 million people in the U.S. now reading blogs. (In America, more people now read blogs then play golf in America). There are an estimated 12 million blogs in the U.S. (Source: http://www.blogworldexpo.com/)
Blogging is all about "driving a vibrant, personable, and genuine conversation". And if only 57 millon Americans are reading blogs in 2008, businesses like Curro who will be using blogging as a way to provide information and cutting edge perspectives, are way ahead of the times. In a world of instantaneous communication, the marketing possibilities of blogging in a highly competitive environment are endless. We are in the vanguard on this topic.
Further, great blogging is NOT about self promotion, but instead "sharing" ideas and new ways to look at things with our readers, while building a mutual dialogue that transcends the times. For our purposes, business blogging will be utilized to push the competitive envelope.
We're not seeking a huge blog following, but instead, to over time, build a loyal, targeted audience of progressive retailers who will appreciate the insightful value of Curro's blogging perspectives.
So how does all this relate to the title of today's blog post, "Tapping Into the Dynamic World of Cutting Edge Retail Design"? In part 2 of this blog topic (coming soon), Curro Cabinets is going to put the "power" of business blogging to work to demonstrate how a smaller fixture manufacturer out of Denver, CO, a company most of you have never even heard of, can be leaps and bounds ahead of our competition-where it matters the most.
Thanks for reading.
Scott
Wednesday, August 27, 2008
An Introduction of Things to Come
Thank you for visiting "Fixture Talk", the Curro Cabinets blog.
Over the coming weeks and months, this blog will evolve into a retail resource for cutting-edge fixture insights featuring topics like:
- Going back to the basics, with a modern, innovative approach.
- What makes a great fixture.
- Eco-green materials and trends.
- Strategies to save your company money.
- Design ideas.
- Freight savings solutions.
- Quality control.
- And much more...
Please visit us again, and thank you for reading.
Sincerely,
Scott
Curro Cabinets
Over the coming weeks and months, this blog will evolve into a retail resource for cutting-edge fixture insights featuring topics like:
- Going back to the basics, with a modern, innovative approach.
- What makes a great fixture.
- Eco-green materials and trends.
- Strategies to save your company money.
- Design ideas.
- Freight savings solutions.
- Quality control.
- And much more...
Please visit us again, and thank you for reading.
Sincerely,
Scott
Curro Cabinets
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