Building Dynamic New Partnerships for a Brave New World

I asked Angelo Curro (President of Curro Cabinets) for his blessing to write a blog post about how Curro Cabinets is tapping into the future. As to be expected, the future is a broad word, and any futuristic vision can go in so many directions.

Even while the economy is in a period of volatile uncertainty, Curro Cabinets is actively engaged in an aggressive business development initiative. We believe now is a great time to forge ahead and build dynamic new partnerships with companies who are confident about the future, and see this era as a time to drive innovation, and tap into new opportunities.

Our introductory marketing strategy is to build retail minded awareness both regionally and nationally, and since many companies know little about us, we want to briefly outline how Angelo is positioning his company, Curro Cabinets, to compete in an entirely new era, and new world of business.

With 27,500 s.f. of facility space, Curro Cabinets operates an efficient manufacturing facility, specializing in a combination of mass rollouts and building dynamic fixture programs designed to meet the needs of progressive, growth oriented companies. Obviously, we are a much smaller facility than companies who operate 100,000 s.f. of space or more. But as a smaller, flexible company, historically, our efficiencies and pricing are attractive, and competitive.

There are five components to the Curro Cabinet’s future development model, and all are evolving to meet the times. For today’s discussion, here is an overview of where we are going, with the caveat that there will be more to report on.

1.) The China Connection: No secret here, but China is now a major part of the global business system. In November 2008, Angelo will travel overseas to visit Hong Kong, and then head into mainland China. The objective for his trip is to step into the powerful China system, to begin to take advantage of efficiently sourcing fixture building materials that will further competitively position Curro to the forefront of U.S. fixture manufacturing industry; notably, in in terms of pricing, quality and innovation. At this time, we want to relay that what was once a 12 to 16 week turnaround to source product from China, back to the U.S., has now dropped to an average 6 to 8 week turnaround. We are now actively approaching both retailers and manufacturers to explore new partnerships. We are looking to price interesting projects while Angelo is overseas.

2.) Economy: Is the worst over, or is a prolonged economic downturn in the cards? Whatever the reality, Curro Cabinets is driven to provide our customers with a pricing structure they can feel good about. We want to build a national and regional reputation as a solid vendor, financially stable, with a firm foundation, ready to help our customers meet or save on their project budgets. Curro Cabinets is ready to do our part to encourage retail innovation by manufacturing quality fixtures, at a good cost, that drive sales, and stimulate business growth.

3.) New Media: Welcome to a brave new world, one where communication can now be more instantaneous and transparent then ever. In this world of Web 2.0, using the internet as a tool to communicate and market products and ideas, is driving a significant shift in how global companies are marketing and transferring information. Curro Cabinets is now on the front end of this 2.0 shift, utilizing a communication approach designed to provide ideas, insights and perspectives that our customers will find of value. Please watch our blog, website and communication outreach evolve into an educational, cutting-edge resource.

4.) Identifying Trends: Whether we’re in a slow or healthy economy, there are always rising trends to understand, nurture and capitalize on that will drive retail inspiration and sales. Discovering a trend is one thing, but riding the trend wave is another. There are several credible, rising trends we’ve tapped into that are poised to stretch from year 2008 and beyond. To be pro-active, Curro Cabinets will approach manufacturers and both national, and regional retailers with the intent to ignite a spark of inspiration that turns an intriguing concept into a actionable, profitable rollout program.

5.) Environmental Movement: We believe the environmental movement is here to stay. In early 2008, while the eco-green trend was all the rage, going into late 2008, the eco-green movement has taken a mainstream backseat to the election and economic downturn. However, we also believe when major events settle down, the environmental movement will pick up, and will likely be a major event of the 21st century, driving change both nationally and globally. Because of this, Curro Cabinets is moving into position to take advantage of green building materials, from a cost, quality and sourcing standpoint. While in China, Angelo will be investigating available environmental wood options, and we will report our findings upon Angelo’s return.

Thank you for reading, and please stay tuned for Part 2 of tapping into the dynamic world of cutting edge fixture design.

Best,

Scott